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Search: person:"Kumar, V."
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Beziehungsmarketing
84
Relationship marketing
84
Indien
62
India
61
Consumer behaviour
45
Konsumentenverhalten
45
Kundenwert
41
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41
Marketingmanagement
41
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38
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38
Theory
38
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24
United States
24
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22
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21
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20
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17
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16
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15
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15
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15
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14
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14
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14
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13
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13
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13
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12
Emerging economies
12
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12
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12
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12
B-to-B-Marketing
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11
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11
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11
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38
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Article
459
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120
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1
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232
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232
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30
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30
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17
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17
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16
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16
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15
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11
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9
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6
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Language
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English
398
Undetermined
176
German
5
French
1
Author
All
Kumar, V.
370
Venkatesan, Rajkumar
34
Kumar, Vikas
26
Leone, Robert P.
25
Shah, Denish
24
Kumar, Vimal
19
Aaker, David A.
16
Day, George S.
16
Reinartz, Werner J.
16
Kumar, V
15
Petersen, J. Andrew
15
Rajan, Bharath
14
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Mittal, Ankesh
10
Anil Kumar, V.
9
Gupta, Shaphali
9
Verma, Pratima
9
Pancras, Joseph
8
Ravi Kumar, V. V.
8
Sriram, S.
8
Devadasan, S. R.
7
Pansari, Anita
7
Pratap, Kumar V.
7
Reinartz, Werner
7
Senthil, V.
7
Sudhahar, C.
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Kumar, R. Suresh Premil
6
Luo, Anita
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Bohling, Timothy
5
Kumar, Vijay
5
Lai, Kuei-Kuei
5
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Institution
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eSocialSciences
5
Economics Research, World Bank Group
2
Institute for Social and Economic Change (ISEC)
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
Industry Canada, Government of Canada
1
Institute for Social and Economic Change
1
Institute of Public Enterprise (Hyderabad, India)
1
International Conference on Consumer Law
1
Springer-Verlag GmbH
1
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Published in...
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Journal of marketing
45
Journal of retailing
24
Journal of the Academy of Marketing Science
24
Journal of marketing research : JMR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
MIT sloan management review
9
Marketing research : a magazine of management and applications
8
International Journal of Forecasting
7
Working paper / Institute for Social and Economic Change
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing Science
6
Economic and political weekly : a Sameeksha Trust publ
5
International journal of business information systems : IJBIS
5
Natural Hazards
5
SpringerLink / Bücher
5
Working Papers / eSocialSciences
5
Homo oeconomicus
4
International journal of productivity and quality management : IJPQM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Business Research
4
Renewable Energy
4
Review of marketing research
4
Technological forecasting & social change : an international journal
4
Benchmarking : an international journal
3
Handbook of research on customer equity in marketing
3
Journal of economic behavior & organization : JEBO
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of world business : JWB
3
The empirical economics letters : a monthly international journal of economics
3
Total quality management & business excellence
3
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
2
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Source
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ECONIS (ZBW)
361
OLC EcoSci
131
RePEc
54
Other ZBW resources
20
USB Cologne (EcoSocSci)
10
BASE
2
EconStor
2
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580
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41
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Saved in:
42
The application of quality control circle to improve the PQCDSM quality parameters : a case study
Mittal, Ankesh
;
Gupta, Pardeep
;
Kumar, Vimal
;
Chan, …
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10014364217
Saved in:
43
The role of barriers to TQM success : a case study of Deming awarded industry
Mittal, Ankesh
;
Gupta, Pardeep
;
Kumar, Vimal
;
Verma, Pratima
- In:
International journal of productivity and quality …
40
(
2023
)
3
,
pp. 295-307
Persistent link: https://www.econbiz.de/10014431112
Saved in:
44
Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek
;
Dogan, Orhan Bahadir
;
Kumar, V.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
Saved in:
45
Signalling effects of doing good in global ICO markets
Zhao, Ruoran
;
Hou, Wenxuan
;
Kumar, V.
;
Kumar, Ajay
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Saved in:
46
Understanding firm survival in a global crisis
Salunkhe, Uday
;
Rajan, Bharath
;
Kumar, V.
- In:
International marketing review
40
(
2023
)
5
,
pp. 829-868
Persistent link: https://www.econbiz.de/10014470097
Saved in:
47
Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis : evidence from Indian MSMEs
Kumar, Vimal
;
Verma, Pratima
;
Mittal, Ankesh
;
Tuesta …
- In:
Benchmarking : an international journal
30
(
2023
)
6
,
pp. 1850-1883
Persistent link: https://www.econbiz.de/10014321910
Saved in:
48
Mapping technological trajectories and exploring knowledge sources : a case study of E-payment technologies
Lai, Kuei-Kuei
;
Chen, Yu-Long
;
Kumar, Vimal
;
Daim, Tugrul U.
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014250854
Saved in:
49
Value-dominant logic : organizational principles
Mahajan, Gautam
;
Kumar, V.
;
Tregua, Marco
;
Bruni, Roberto
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1245-1271
Persistent link: https://www.econbiz.de/10014252279
Saved in:
50
Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak
Sumanjeet Singh
;
Chamola, Pankaj
;
Kumar, Vimal
;
Verma, …
- In:
Benchmarking : an international journal
30
(
2023
)
1
,
pp. 121-148
Persistent link: https://www.econbiz.de/10014231835
Saved in:
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