Search Results - person:"Kumar, Vikrant"

Role of customer perceived brand ethicality in inducing engagement in online brand communities

Kumar, Vikas; Kaushal, Vikrant; Shashi - In: Journal of retailing and consumer services 71 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014253572

Gold ETF Performance : A Comparative Analysis of Monthly Returns

Mukul, Mukesh Kumar - 2019

Gold investment has been a very important aspect for ages across the globe. This paper attempts to analyze the performance of gold Exchange Traded Fund (ETF) with respect to risk and return against the diversified equity fund and market portfolio. It also examines the role of gold in hedging...

Persistent link: https://www.econbiz.de/10012905503

Perceived brand authenticity and social exclusion as drivers of psychological brand ownership

Kumar, Vikas; Kaushal, Vikrant - In: Journal of retailing and consumer services 61 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012581919

Gold ETF performance : a comparative analysis of monthly returns

Mukul, Mukesh Kumar; Kumar, Vikrant; Ray, Sougata - In: The IUP journal of financial risk management : IJFRM 9 (2012) 2, pp. 59-63

Persistent link: https://www.econbiz.de/10009570248

Gold ETF performance : a comparative analysis of monthly returns

Mukul, Mukesh Kumar; Kumar, Vikrant; Ray, Sougata - In: The IUP journal of financial risk management : IJFRM 9 (2012) 2, pp. 59-63

Persistent link: https://www.econbiz.de/10010005011