O’Keefe, Robert M.; O’Connor, Gina; Kung, Hsiang‐Jui - In: European Journal of Marketing 32 (1998) 7/8, pp. 629-643
From July 1995 until July 1996 we followed a group of small companies that were retailing on the Web. We surveyed our sample three times over this period, collecting both quantitative and qualitative data and visible data from their Web sites. Our intention was to initiate research into...