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Search: person:"Kunkel, Thilo"
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Consumer behaviour
25
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Brand management
22
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22
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English
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Kunkel, Thilo
50
Funk, Daniel C.
14
Doyle, Jason P.
10
Su, Yiran
8
Baker, Bradley J.
6
Filo, Kevin
6
Lock, Daniel
6
Bredikhina, Nataliya
5
Doyle, Jason
5
Biscaia, Rui
4
Funk, Daniel
4
McDonald, Heath
4
Hill, Brad
3
Karg, Adam
3
Na, Sangwon
3
Jones, Gareth J.
2
Kennedy, Heather
2
Pizzo, Anthony D.
2
Skinner, James
2
Agyemang, Kwame
1
Arai, Akiko
1
Athanas-Linden, Grace
1
Berlin, Alexander
1
Cocco, Adam R.
1
Cuskelly, Graham
1
Daniels, Jason
1
Doyle, Jason P
1
Doyle, Jason Patrick
1
Du, James
1
Du, Wenjie
1
Funk, Daniel C
1
Groeppel-Klein, Andrea
1
Gupta, Keshav
1
Hayduk, Ted, III
1
Hodge, Courtney M.
1
Huettermann, Marcel
1
Kelly, Sarah Jane
1
King, Ceridwyn
1
Koenigstorfer, Joerg
1
Kudesia, Ravi
1
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Journal of sport management : the official journal of the North American Society of Sport Management
14
European Sport management quarterly : ESMQ
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Sport management review
3
Psychology & Marketing
2
Sport Management Review
2
European journal of marketing
1
International Journal of Sports Marketing and Sponsorship
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of Product & Brand Management
1
Journal of Service Management
1
Journal of business research : JBR
1
Journal of service management
1
Journal of strategic marketing
1
Schriftenreihe des Seminars für Logistik und Verkehr, Johann-Wolfgang-Goethe-Universität Frankfurt am Main
1
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ECONIS (ZBW)
42
Other ZBW resources
5
RePEc
2
OLC EcoSci
1
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50
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Journal of service management
35
(
2024
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
Saved in:
3
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
4
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
5
Authenticity negotiation : how elite athletes (re)present themselves as personal brands
Bredikhina, Nataliya
;
Kunkel, Thilo
;
Kudesia, Ravi
- In:
Journal of sport management : the official journal of …
38
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014634939
Saved in:
6
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
7
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
8
Push it real good : the effects of push notifications promoting motivational affordances on consumer behavior in a gamified mobile app
Kunkel, Thilo
;
Hayduk, Ted, III
;
Lock, Daniel
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2592-2618
Persistent link: https://www.econbiz.de/10014448562
Saved in:
9
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
10
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
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