Kuo, Hui‐Ming; Hwang, Sheue‐Ling; Min‐Yang Wang, Eric - In: Industrial Management & Data Systems 104 (2004) 9, pp. 712-721
The purpose of this paper is to find a better B2C environment through collecting what information and supporting interfaces are provided on current B2C web sites. We build a checklist based on the framework of B2C consumer behavior model and used it to evaluate current B2C web sites among three...