Pinkse, Jonatan; Kuss, Matthias J.; Hoffmann, Volker H. - In: International Business Review 19 (2010) 2, pp. 160-177
This paper sheds light on factors influencing to what extent MNCs are able to implement a global environmental strategy. We apply the concept of absorptive capacity to analyze what role the uptake and integration of external knowledge plays in implementing an environmental strategy and propose...