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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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The customer journey when purchasing a new mobile phone : testing a dual mediation model
Chen, Jengchung Victor
;
Kyaw, Phyo Linn Nicholas
;
Ross, …
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10003784105
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2
The customer journey when purchasing a new mobile phone : testing a dual mediation model
Chen, Jengchung Victor
;
Kyaw, Phyo Linn Nicholas
;
Ross, …
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10009869284
Saved in:
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