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Search: person:"LABRECQUE, LAUREN I."
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Consumer behaviour
14
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Internet marketing
9
Online-Marketing
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Labrecque, Lauren I.
33
Milne, George R.
10
Markos, Ereni
7
LABRECQUE, LAUREN I.
3
MILNE, GEORGE R.
3
Swani, Kunal
3
Yuksel, Mujde
3
Asare, Anthony K.
2
Biswas, Dipayan
2
Grzeskowiak, Stephan
2
Khare, Adwait
2
Lehmann, Donald R.
2
Moraru, Ioana
2
PELTIER, JAMES W.
2
PHELPS, JOSEPH E.
2
Patrick, Vanessa M.
2
Rosenbaum, Mark S.
2
Aw, Eugene Cheng-Xi
1
CROMER, CORY
1
Cromer, Cory
1
Darmody, Aron
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Esche, Jonas vor dem
1
Eugene Cheng-xi Aw
1
Hofacker, Charles F.
1
Hulland, John
1
Khan, Tracy A.
1
Krishen, Anjala S
1
Krishen, Anjala S.
1
Labrecque, Lauren I
1
Leger, Rosemary
1
Leonard, Hillary
1
Mathwick, Charla
1
Novak, Thomas P.
1
Peña, Priscilla
1
Peña, Priscilla Y.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing education : JME
3
Psychology & Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
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The journal of brand management : an international journal
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Journal of Consumer Psychology
1
Journal of Research in Interactive Marketing
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ECONIS (ZBW)
23
OLC EcoSci
7
Other ZBW resources
6
RePEc
1
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1
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
2
Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Labrecque, Lauren I.
;
Peña, Priscilla Y.
;
Leonard, Hillary
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 970-999
Persistent link: https://www.econbiz.de/10015062990
Saved in:
3
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
6
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
7
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
8
Effects of Sequential Sensory Cues on Food Taste Perception : Cross‐Modal Interplay Between Visual and Olfactory Stimuli
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
- In:
Journal of Consumer Psychology
31
(
2021
)
4
,
pp. 746-764
Persistent link: https://www.econbiz.de/10012535533
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
The impact of pronoun choices on consumer engagement actions : Exploring top global brands' social media communications
Labrecque, Lauren I.
;
Swani, Kunal
;
Stephen, Andrew T.
- In:
Psychology & Marketing
37
(
2020
)
6
,
pp. 796-814
Persistent link: https://www.econbiz.de/10012273747
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