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Search: person:"Labroo, Aparna A."
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Consumer behaviour
11
Konsumentenverhalten
11
Cognition
4
Emotion
4
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4
Brand image
3
Brand management
3
Markenführung
3
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English
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Labroo, Aparna A.
41
Mizik, Natalie
6
Winer, Russell S.
6
Lee, Angela Y.
4
Mukhopadhyay, Anirban
4
Dhar, Ravi
3
Herrmann, Andreas
3
Kim, Sara
3
Labroo, Aparna A
3
Patrick, Vanessa M.
3
Rucker, Derek D.
3
Huang, Xun Irene
2
Hung, Iris W.
2
Landwehr, Jan R.
2
Lynch, John G.
2
Nielsen, Jesper H.
2
Ramanathan, Suresh
2
Schwarz, Norbert
2
Andreas, Herrmann
1
Berger, Jonah
1
Bradlow, Eric T.
1
Chandon, Pierre
1
Chandy, Rajesh K.
1
Dong, Ping
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Ellison Patricia C.
1
Golder, Peter N.
1
Goldsmith, Kelly
1
Hamilton, Rebecca W.
1
Huber, Joel
1
Hung, Iris W
1
Janiszewski, Chris A.
1
Jap, Sandy D.
1
Johar, Gita Venkataramani
1
John, Leslie K.
1
Khan, Uzma
1
Labroo Aparna A.
1
Landwehr Jan R.
1
Landwehr, Jan Rüdiger
1
Lehmann, Donald R.
1
Liu, Peggy J.
1
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of Consumer Research
7
Marketing letters : a journal of research in marketing
7
Journal of marketing research : JMR
4
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Consumer psychology review
1
GfK Marketing Intelligence Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing Science
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ECONIS (ZBW)
25
OLC EcoSci
10
RePEc
9
Other ZBW resources
1
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1
Reconsidering prosocial behavior as intersocial : a literature review and a new perspective
Labroo, Aparna A.
;
Khan, Uzma
;
Su, Sarena J.
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10014240015
Saved in:
2
Leveraging technology to manage the customer experience
Labroo, Aparna A.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 351-366)
.
2023
Persistent link: https://www.econbiz.de/10014283187
Saved in:
3
The consumer INSIGHT framework : a hypothesis-driven approach to data analytics
Rucker, Derek D.
;
Labroo, Aparna A.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 367-385)
.
2023
Persistent link: https://www.econbiz.de/10014283189
Saved in:
4
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
5
Introducing Marketing Letters' data policy
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 361-364
Persistent link: https://www.econbiz.de/10013454564
Saved in:
6
Sparking conversations : editors' pick with commentaries and thematic article compilations
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013184239
Saved in:
7
Marketing Letters encourages submissions to Replication Corner
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 543
Persistent link: https://www.econbiz.de/10013454625
Saved in:
8
The Dirty Underbelly of Prosocial Behavior : Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences
Labroo, Aparna A.
;
Goldsmith, Kelly
- In:
Journal of Consumer Psychology
31
(
2021
)
3
,
pp. 417-428
Persistent link: https://www.econbiz.de/10012632895
Saved in:
9
Introduction to special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10012657857
Saved in:
10
Special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
(
ed.
);
Mizik, Natalie
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012657852
Saved in:
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