Alphonce, Roselyne; Waized, Betty Mamuya; Larsen, … - In: Journal of Agribusiness in Developing and Emerging Economies 10 (2020) 4, pp. 429-446
Purpose: The paper aims to explore consumer preferences for novel and other quality attributes in processed foods. It focuses on preferences for product origin, certification on food quality and standards and tradeoffs between novelty (fortification and highly processed) and other quality...