Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmark and fika in Sweden in destination branding and address the inevitability of their essentialization through the branding process. Design/methodology/approach Three relevant semi-structured...

This article describes and analyses the process in which the establishment of a Christmas market led to an attempt to establish a regional destination brand named "Delightful Christmas". Our focus is on the network dynamics of the process, in particular its multi-project network characteristics....

This article seeks to describe and understand relational interaction processes in project networks, and suggests that there is a connection between the characteristics of a project network and the type of interactions within it. We suggest that time, legitimacy and power structure determine the...