Yuan, Ye; Liu, Gang; Dang, Rui; Lau, Stephen Siu Yu; … - In: Asia Pacific Journal of Marketing and Logistics 33 (2021) 9, pp. 1934-1951
Purpose: The purpose of this paper is to identify the design elements of environmental features that affect consumer experience in shopping malls and develop a comprehensive understanding of the relationship between architectural design and consumer experience. Design/methodology/approach:...