Healy, Brian; O’Dwyer, Michele; Ledwith, Ann - In: Journal of Small Business and Enterprise Development 25 (2018) 1, pp. 129-146
Purpose: Product advantage is consistently identified as the most important product characteristic in explaining the adoption and success of a new product. In small- and medium-size enterprises (SMEs), in particular, improving new product performance is critical in supporting SME survival and...