Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lee, Heejung"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
USA
4
United States
4
Advertising
2
Confidence
2
Customer satisfaction
2
Dienstleistungsqualität
2
Innovation
2
Internet marketing
2
Kundenzufriedenheit
2
New product development
2
Online-Marketing
2
Produktentwicklung
2
Service quality
2
Social Web
2
Social web
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Asian consumers
1
Avoidance
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business process management
1
C-O-CO
1
Comparison
1
Consumer boycott
1
Continuation intention
1
Credibility
1
Cultural tightness
1
Customer integration
1
Customer participation
1
Dauer
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
Duration
1
East Asia
1
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
17
Undetermined
3
Author
All
Lee, Heejung
13
Suh, Hyo-Won
4
Lee, Hee-Jung
3
Cha, Moon-Kyung
2
Jun, Jongkun
2
Lee, Thaemin
2
Park, Cheol
2
Baek, Eunsoo
1
Cha, Moon‐Kyung
1
Chan, Tian Heong
1
Cho, Chang-Hoan
1
Ha, Erin Younhee
1
Jung, HeeJung
1
Kim, Hana
1
Kim, Songmi
1
Lee, HeeJung
1
Lee, Hee‐Jung
1
Lee, Seung Hyun
1
Lee, Yonghoon G.
1
Oh, Ga-Eun
1
Park, Sungjun
1
Park, Sungjun S.
1
Ro, Heejung
1
Tung, ChunTing D.
1
Wei, Xiao
1
Wilkins, Hugh
1
Yoon, Sungjoon
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of production economics
2
Journal of consumer behaviour
2
Asia Pacific Journal of Marketing and Logistics
1
Computers & industrial engineering : CAIE ; an internat. journal
1
International Journal of Consumer Studies
1
International Journal of Production Economics
1
International journal of consumer studies
1
Journal of Business & Industrial Marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Psychology & Marketing
1
Service business
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Other ZBW resources
4
OLC EcoSci
2
RePEc
1
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the elaboration likelihood model in the context of a virtual influencer : a comparison between high- and low-involvement products
Park, Sungjun
;
Wei, Xiao
;
Lee, Heejung
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1638-1652
Persistent link: https://www.econbiz.de/10014633725
Saved in:
2
Positive social comparison mechanism based on social comparison theory : independency and interdependency on SNS in younger generation in Korea
Kim, Hana
;
Kim, Songmi
;
Lee, Heejung
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1406-1417
Persistent link: https://www.econbiz.de/10014575883
Saved in:
3
Understanding East Asian consumers' responses to inclusive beauty products in advertising
Baek, Eunsoo
;
Lee, Heejung
;
Oh, Ga-Eun
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 868-889
Persistent link: https://www.econbiz.de/10014296433
Saved in:
4
Digital advertising : present and future prospects
Lee, Heejung
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
Saved in:
5
Empirical validation of the country-of-cultural origin model : does cultural experience affect purchase intention?
Yoon, Sungjoon
;
Lee, Heejung
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10012200692
Saved in:
6
Projecting service quality : the effects of social media reviews on service perception
Ha, Erin Younhee
;
Lee, Heejung
- In:
International journal of hospitality management
69
(
2018
),
pp. 132-141
Persistent link: https://www.econbiz.de/10011821914
Saved in:
7
Two-sided effects of customer participation : roles of relationships and social-interaction values in social services
Park, Cheol
;
Lee, Heejung
;
Jun, Jongkun
;
Lee, Thaemin
- In:
Service business
12
(
2018
)
3
,
pp. 621-640
Persistent link: https://www.econbiz.de/10011915173
Saved in:
8
Does social trust always explain the active use of sharing-based programs? : a cross-national comparison of Indian and U.S. rideshare consumers
Cha, Moon-Kyung
;
Lee, Hee-Jung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169689
Saved in:
9
The relationship between anti-consumption lifestyle and the trust triangle in a ride-sharing platform : a cross-cultural study of U.S. and Indian consumers
Lee, Hee-Jung
;
Cha, Moon-Kyung
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 279-294
Persistent link: https://www.econbiz.de/10012808028
Saved in:
10
Anchored differentiation : the role of temporal distance in the comparison and evaluation of new product designs
Chan, Tian Heong
;
Lee, Yonghoon G.
;
Jung, HeeJung
- In:
Organization science : a journal of the Institute for …
32
(
2021
)
6
,
pp. 1523-1541
Persistent link: https://www.econbiz.de/10012796903
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
