CHEN, Chun-An; LEE, Hsien-LI; LEE, Ming-Huang - Ya-Hui YANG Chung Hua University, Department of … - In: Asian Journal of Empirical Research 3 (2013) 12, pp. 1513-1531
Nation branding has received a significant amount of attention. As Nation branding has become increasingly important every country has to make more of an effort to create a Nation Brand. Culture has been noted as the key to sustainable development of a Nation Brand which has become one of the...