Search Results - person:"Lee, Jack K.H."

A Multiple Ideal Point Model : Capturing Multiple Preference Effects from within an Ideal Point Framework

Lee, Jack K. H.; Sudhir, K.; Steckel, Joel - 2003

Previous research has suggested that households and individuals may possess multiple preferences for a given product category. These multiple preferences may be the result of multiple individuals, different uses and usage occasions, and/or variety seeking. As such, single ideal point models that...

Persistent link: https://www.econbiz.de/10014124569

A Multiple Ideal Point Model: Capturing Multiple Preference Effects From Within an Ideal Point Framework

Sudhir, K.; Lee, Jack K.H.; Steckel, Joel - School of Management, Yale University - 2001

Persistent link: https://www.econbiz.de/10005587008

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework

Lee, Jack K.H.; Sudhir, K.; Steckel, Joel H. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10006655465

Consumer Strategies for Purchasing Assortments within a Single Product Class

Lee, Jack K.H.; Steckel, Joel H. - In: Journal of retailing 75 (1999) 3, pp. 387-404

Persistent link: https://www.econbiz.de/10006626039