Lee, Richard; Lee, Kyung Tae; Li, Jianyao - In: European Journal of Marketing 51 (2017) 7/8, pp. 1266-1285
Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these...