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Search: person:"Lee, Mi Hyun"
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Lee, Mi Hyun
5
Park, Sungho
3
Kim, Su Jung
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Chen, Ming
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Fudurić, Morana
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Han, Sang Pil
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Han, Zhu
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Journal of advertising
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ECONIS (ZBW)
5
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1
An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun
;
Kim, Su Jung
;
Yoon, Sang-Hyeak
;
Park, Sungho
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10013362252
Saved in:
2
Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen
;
Lee, Mi Hyun
;
Chen, Ming
;
Han, Zhu
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
Saved in:
3
Positive demand spillover of popular app adoption : implications for platform owners' management of complements
Lee, Mi Hyun
;
Han, Sang Pil
;
Park, Sungho
;
Oh, Wonseok
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 961-995
Persistent link: https://www.econbiz.de/10014383695
Saved in:
4
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
5
Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana
;
Malthouse, Edward C.
;
Lee, Mi Hyun
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
Saved in:
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