Africa is commonly perceived as a global growth region and a continent on the move, with a huge demand for managerial skills to ensure sustainable economic growth. In order to gain a comprehensive understanding of the challenges to management education development in Africa, it is important to...

We examine how perceptions of a product are affected by the presence of extreme exemplars and find that ambiguity of the product is an important moderator. When the target is a novel one, perceptions assimilate to the context, whereas when it is highly familiar, perceptions are immune to the...