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Zapping Behavior during Commercial Breaks - What is the best position to place an advertisement within a commercial break? How can we increase advertising effectiveness under habit...
Tse, Alan Ching Biu
;
Lee, Ruby P.W.
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 25-30
Persistent link: https://www.econbiz.de/10006511960
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