Affiliate marketing has become a popular business model on social media platforms, in which social media influencers post affiliate links along with product reviews and earn commission fees when consumers purchase a product through the links. However, consumers may find it difficult to determine...

Digital textbooks, which are equipped with various learning resources including multimedia aids, assessment questions, and hyperlinks to external resources, can be an important channel for harnessing technologies in classrooms. Korea’s digital textbook experiment provides a unique empirical...

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. Review videos, with visual and vocal cues, can convey product experiences in rich and immersive ways and have a powerful impact on...

We examine whether user-generated physician ratings from online sources signal physician quality information and affect patients' physician choices. We collect physician rating and review data from Yelp, a leading online physician rating platform, and match the rating data with Medicare claims...

Fueled by social media, health misinformation is spreading rapidly across online platforms. Myths, rumors, and false information on COVID-19 and vaccines are flourishing, and the aftermath can be disastrous. A more concerning trend is that people are increasingly relying on social media to...

With the rapid development of mobile technology and consumers’ increasing demand for portability, the mobile gaming market has experienced huge growth. To ensure the success of mobile games, game publishers need to keep their players engaged and, at the same time, seek monetization strategies...