Chen, Angela H.‐L.; Cheng, Kuangnen; Lee, Zu‐Hsu - In: Asia-Pacific Journal of Business Administration 3 (2011) 1, pp. 62-74
Purpose – This paper aims to identify traits of Taiwanese investors that deviate from the typical rationale governing financial decisions, through the analysis of their asset preferences and investment criteria. It also highlights the post‐modern portfolio theory to address the behavior of...