Yapp, Emily H. T.; Jasmine Yeap Ai Leen - In: Cogent business & management 10 (2023) 1, pp. 1-16
The rapid growth and success of sharing economy, particularly e-hailing services, have attracted many organisations to participate in this business. As a result, e-hailing organisations need strategies that enable them to compete in the market. One of the strategies that could help e-hailing...