FONTAINE, Gilles; BORGNE, Florence LE; LEIBA, Marc - In: Communications & Strategies 1 (2010) 77, pp. 21-34
All the conditions for the television industry’s migration to the Internet are now in place. While this migration will be gradual, it will have a deep-seated impact on the industry:•the exclusive rights model will no longer be the standard;•some consumers will abandon traditional managed...