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  • Search: person:"Lencastre, P."
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Year of publication
Subject
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Brand 2 Brand image 2 Brand management 2 Consumer behaviour 2 Experiment 2 Konsumentenverhalten 2 Markenartikel 2 Markenführung 2 Markenimage 2 Abstract vs figurative 1 Brand logo 1 Brand name 1 Cognition 1 Cognitive response 1 Cultural vs organic 1 Kognition 1 Semantic interaction 1
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Online availability
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Free 2 Undetermined 1
Type of publication
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Book / Working Paper 2 Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2 Undetermined 1
Author
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Costa, Patrício 2 Lencastre, Paulo de 2 Machado, Joana César 2 Lencastre, P. 1 Lind, P. G. 1 Raischel, F. 1
Institution
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arXiv.org 1
Published in...
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Journal of business research : JBR 1 Papers / arXiv.org 1
Source
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ECONIS (ZBW) 2 RePEc 1
Showing 1 - 3 of 3
Cover Image
The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - 2022
This paper explores the opposition between abstract and figurative names and logos, considered together in a single stimulus. We created three experimental scenarios of fictitious names and logos, ranging from very abstract to very figurative stimuli. Findings show that figurativeness, and...
Persistent link: https://www.econbiz.de/10014085309
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Cover Image
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Cover Image
The effect of the number of states on the validity of credit ratings
Lencastre, P.; Raischel, F.; Lind, P. G. - arXiv.org - 2014
We explicitly test if the reliability of credit ratings depends on the total number of admissible states. We analyse open access credit rating data and show that the effect of the number of states in the dynamical properties of ratings change with time, thus giving supportive evidence that the...
Persistent link: https://www.econbiz.de/10010908007
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