James, Mark X.; Hu, Zhimin; Leonce, Tesa E. - In: Journal of Agribusiness in Developing and Emerging Economies 9 (2019) 3, pp. 202-219
Purpose: The purpose of this paper is to examine the factors that influence Chinese consumers’ purchase of organic products, with a focus on organic tea. Design/methodology/approach: A structured questionnaire was used to survey 202 shoppers in Guangdong Province, China. The data were...