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Search: person:"Leone, Robert P."
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Brand image
9
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9
Brand
7
Brand management
7
Markenartikel
7
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7
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6
Customer value
6
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32
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Leone, Robert P.
65
Kumar, V.
25
Kumar, Subodha
10
Mulhern, Francis J.
7
Raggio, Randle D.
7
Bendapudi, Neeli
5
Leone, Robert P
5
Jen, Lichung
4
Petersen, J. Andrew
4
Aaker, David A.
3
Allenby, Greg M.
3
Bragge, Johanna
3
Day, George S.
3
Gilley, Otis W.
3
Jones, Eugene
3
Kumar, V
3
Robinson, Larry M.
3
Somervuori, Outi
3
Sunder, Sarang
3
Andrew Petersen, J
2
Bass, Frank M.
2
Black, William C.
2
Hahn, David E.
2
Jones, Eli
2
Karels, Gordon V.
2
Petersen, J.Andrew
2
Srinivasan, Srini S.
2
Venkatesan, Rajkumar
2
Williams, Jerome D.
2
Allenby, Greg M
1
Brady, Michael
1
Christodoulopoulou, Angeliki
1
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1
Hahn, David E
1
Huang, Min
1
Huang, Min-Hsin
1
Huang, Min-hsin
1
Mulhem, Francis J.
1
Oberhelman, H.Dennis
1
Raggio, RandleD.
1
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Production and Operations Management
10
Journal of marketing
9
Harvard-Business-Manager : das Wissen der Besten
5
Harvard business review : HBR
4
Journal of Business Research
4
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Journal of retailing
3
Journal of revenue and pricing management
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
Fisher College of Business Working Paper
1
Handbook of research on customer equity in marketing
1
International Journal of Forecasting
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Economic Statistics
1
Journal of advertising : official publication of the American Academy of Advertising
1
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1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Legends in marketing
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Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
30
OLC EcoSci
21
Other ZBW resources
10
RePEc
9
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1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
29
(
2021
)
12
,
pp. 2879-2881
Persistent link: https://www.econbiz.de/10012538535
Saved in:
3
Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
2
,
pp. 606-608
Persistent link: https://www.econbiz.de/10012538564
Saved in:
4
Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
3
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012538567
Saved in:
5
Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
4
,
pp. 1180-1182
Persistent link: https://www.econbiz.de/10012538612
Saved in:
6
Production and Operations Management Call for Papers Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Leone, Robert P.
;
Kumar, Subodha
- In:
Production and Operations Management
30
(
2021
)
8
,
pp. 2782-2784
Persistent link: https://www.econbiz.de/10012810602
Saved in:
7
Production and Operations Management Call for Papers Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Leone, Robert P.
;
Kumar, Subodha
- In:
Production and Operations Management
30
(
2021
)
9
,
pp. 3317-3319
Persistent link: https://www.econbiz.de/10012810603
Saved in:
8
Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
1
,
pp. 295-297
Persistent link: https://www.econbiz.de/10013471628
Saved in:
9
Special Issue of Production and Operations Management Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
5
,
pp. 1545-1547
Persistent link: https://www.econbiz.de/10012636580
Saved in:
10
Special Issue of Production and Operations Management Special Issue : Transformative Marketing and Operations Management
Kumar, V.
;
Kumar, Subodha
;
Leone, Robert P.
- In:
Production and Operations Management
30
(
2021
)
6
,
pp. 1944-1946
Persistent link: https://www.econbiz.de/10012636612
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