Leong, Aliana Man Wai; Yeh, Shih-Shuo; Chang, Li-Hui - In: Journal of Hospitality and Tourism Technology 6 (2015) 1, pp. 89-99
Purpose – The purpose of this paper is to investigate the role of nostalgia in destination image, experiential value and their effect on subsequent behavioral intention. Nostalgic-themed tourism product is becoming popular in many countries. Design/methodology/approach – The survey used...