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Search: person:"Leuthesser, Lance"
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01.03.1988
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Leuthesser, Lance
18
Kohli, Chiranjeev
7
Harich, Katrin R.
5
Kohli, Chiranjeev S.
5
Suri, Rajneesh
3
Kohli, Ajay K.
2
Broyles, S. Allen
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Business horizons
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Business Horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
2
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
Saved in:
3
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business Horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10005333173
Saved in:
4
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev
;
Leuthesser, Lance
;
Suri, Rajneesh
- In:
Business horizons
50
(
2007
)
5
,
pp. 415-422
Persistent link: https://www.econbiz.de/10007763674
Saved in:
5
Creating brand identity: a study of evaluation of new brand names
Kohli, Chiranjeev S.
;
Harich, Katrin R.
;
Leuthesser, Lance
- In:
Journal of business research : JBR
58
(
2005
)
11
,
pp. 1506-1515
Persistent link: https://www.econbiz.de/10006714952
Saved in:
6
Creating brand identity: a study of evaluation of new brand names
Kohli, Chiranjeev S.
;
Harich, Katrin R.
;
Leuthesser, Lance
- In:
Journal of Business Research
58
(
2005
)
11
,
pp. 1506-1515
Persistent link: https://www.econbiz.de/10005477526
Saved in:
7
BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL - What can a merger do to create and maintain a high-performing brand?
Kohli, Chiranjeev
;
Leuthesser, Lance
- In:
Business quarterly
65
(
2001
)
4
,
pp. 74-81
Persistent link: https://www.econbiz.de/10006696954
Saved in:
8
Corporate identity: The role of mission statements
Leuthesser, Lance
;
Kohli, Chiranjeev
- In:
Business Horizons
40
(
1997
)
3
,
pp. 59-66
Persistent link: https://www.econbiz.de/10005333452
Saved in:
9
Corporate Identity: The Role Of Mission Statements
Leuthesser, Lance
;
Kohli, Chiranjeev
- In:
Business horizons
40
(
1997
)
3
,
pp. 59-66
Persistent link: https://www.econbiz.de/10006205404
Saved in:
10
Supplier Relational Behavior: An Empirical Assessment
Leuthesser, Lance
- In:
Industrial marketing management : the international …
26
(
1997
)
3
,
pp. 245-254
Persistent link: https://www.econbiz.de/10006315971
Saved in:
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