Positive social interactions among consumers are considered increasingly important elements in corporate relationship marketing efforts. There is scant empirical research, however, demonstrating the effect of consumer interactions facilitated by service industry managers on consumer evaluations...

While the lodging industry has recognized the importance of engaging in corporate social responsibility (CSR), most hotel CSR efforts focused on sustainable development are oriented towards environmentally-oriented practices. This study examines consumer perceptions of CSR from a more holistic...

Purpose – The aim of this paper is to examine hotel frontline employees' perceptions of corporate social responsibility (CSR) activities at the hotel they currently work, and how their perceptions influence their level of organizational identification, an indicator of their relationship...