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Search: person:"Li, Kathleen T."
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Causality analysis
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forward difference-in-differences
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inference theory
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marketing
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quasiexperiment
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retailing
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Li, Kathleen T.
5
Bell, David R.
1
Shankar, Venkatesh
1
Sonnier, Garrett P.
1
Van Den Bulte, Christophe
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Marketing science
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Journal of econometrics
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Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983
Saved in:
2
Frontiers: a simple forward difference-in-differences method
Li, Kathleen T.
- In:
Marketing science
43
(
2024
)
2
,
pp. 267-279
Persistent link: https://www.econbiz.de/10014529208
Saved in:
3
Augmented difference-in-differences
Li, Kathleen T.
;
Van Den Bulte, Christophe
- In:
Marketing science
42
(
2023
)
4
,
pp. 746-767
Persistent link: https://www.econbiz.de/10014317641
Saved in:
4
Statistical inference for the factor model approach to estimate causal effects in quasi-experimental settings
Li, Kathleen T.
;
Sonnier, Garrett P.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 449-472
Persistent link: https://www.econbiz.de/10014294942
Saved in:
5
Estimation of average treatment effects with panel data : asymptotic theory and implementation
Li, Kathleen T.
;
Bell, David R.
- In:
Journal of econometrics
197
(
2017
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011818342
Saved in:
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