Durante, Kristina M.; Griskevicius, Vladas; Hill, Sarah E. - In: Journal of Consumer Research 37 (2011) 6, pp. 921-921
Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the...