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Search: person:"Liang, Yongheng"
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Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng
;
Wu, Xiaoyue
;
Su, Yi
;
Jin, Liyin
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014305458
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2
The effect of smart and connected products on consumer brand choice concentration
Liang, Yongheng
;
Xu, Qian
;
Jin, Liyin
- In:
Journal of business research : JBR
135
(
2021
),
pp. 163-172
Persistent link: https://www.econbiz.de/10012647766
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