Liebermann, Yehoshua; Stashevsky, Shmuel - In: Qualitative Market Research: An International Journal 5 (2002) 4, pp. 291-300
Previous research suggests that perceived risk is an important ingredient in the consumer decision‐making process. The purpose of the present study is to investigate what are the perceived barriers to Internet usage and e‐marketing by both users and non‐users. By understanding these...