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Search: person:"Lim, Choonghoon"
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Consumer behaviour
9
Konsumentenverhalten
9
Sports marketing
8
Sportmarketing
7
Professional sports
5
Profisport
5
Sport
4
Sports
4
Ball game
3
Ballsport
3
Beziehungsmarketing
3
Brand image
3
Emotion
3
Football
3
Fußball
3
Markenimage
3
Relationship marketing
3
South Korea
3
Sport event
3
Sport organization
3
Sportorganisation
3
Sportveranstaltung
3
Südkorea
3
Advertising
2
Advertising effects
2
Arbeitsgruppe
2
Brand extension
2
Brand management
2
Co-branding
2
Cognition
2
Consumer behavior
2
Customer value
2
Kognition
2
Markenführung
2
Markentransfer
2
Social Web
2
Social web
2
Team
2
Werbewirkung
2
Werbung
2
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Undetermined
7
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Article
19
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Article in journal
15
Aufsatz in Zeitschrift
15
research-article
1
Language
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English
16
Undetermined
3
Author
All
Lim, Choong Hoon
15
Pedersen, Paul M.
5
Lim, Choonghoon
4
Kwak, Dae Hee
3
Kwon, Youngbum
2
Lee, Minkyo
2
Mahan, Joseph E.
2
McDaniel, Stephen R.
2
Yi, U-yŏng
2
Chang, Jisuk
1
Cheong, Yunjae
1
Clavio, Galen E.
1
Hur, Youngjin
1
Hutchinson, Susan
1
Hwang, Hansol
1
Kim, Hyunwoo
1
Kim, Kihan
1
Kwon, Sun-Yong
1
Lee, Seomgyun
1
Lee, Woo-Young
1
Mahan III, Joseph E.
1
Mahan, Joseph
1
Mcdaniel, Stephen R.
1
Morse, Alan
1
Oh, Taeyeon
1
Paek, Bomin
1
Park, Byungik
1
Potter, Robert F.
1
Rodenberg, Ryan M.
1
Waldburger, Adia
1
Walsh, Patrick
1
Witkemper, Chad
1
Won, Dong-Chun
1
Yeo, In-Sung
1
Zimmerman, Matthew H.
1
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Published in...
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
3
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Journal of Business Research
1
Journal of Global Scholars of Marketing Science
1
Journal of Product & Brand Management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
15
RePEc
2
OLC EcoSci
1
Other ZBW resources
1
Showing
1
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10
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19
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date (oldest first)
1
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
Saved in:
2
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
3
The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice
Kim, Hyunwoo
;
Park, Byungik
;
Lim, Choong Hoon
;
Chang, Jisuk
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10012815634
Saved in:
4
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
5
Types of brand transgressions and consumers' moral reasoning strategies on an endorser
Hur, Youngjin
;
Lim, Choong Hoon
;
Won, Dong-Chun
;
Kwon, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012000645
Saved in:
6
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
7
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
8
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
9
The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo
;
Lim, Choong Hoon
;
Yeo, In-Sung
;
Pedersen, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10011415240
Saved in:
10
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
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