Ku, Te-Hsing; Lin, Tzu-Ling - In: South African Journal of Business Management 49 (2018) 1, pp. 1-9
The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand...