Lagerström, Katarina; Lindholm, Cecilia - In: Journal of Business & Industrial Marketing 36 (2020) 11, pp. 2025-2036
Purpose: The paper aims to explore how small- and medium-sized enterprises (SMEs) in the health-care sector overcome the liability of being an outsider, instead of gaining a position as an insider in new networks in markets abroad and subsequently internationalizing. The following research...