Hubbard, Raymond; Lindsay, R. Murray - In: Journal of Business Research 66 (2013) 9, pp. 1393-1397
The present paper addresses questions raised by Ball and Sawyer (2013--this issue) on Hubbard and Lindsay´s (this issue) article. In particular, it responds explicitly to their concerns about the possible drawbacks of using overlapping confidence intervals as a measure of significant sameness,...