Addison, Donald P.; Lingham, Tony; Uslay, Can; Lee, … - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 1, pp. 2-25
Purpose The purpose of this paper is to examine the entrepreneurial practice of intellectual capital sharing (ICS) with client organizations and assess its potential for collaborative business-to-business (B2B) relationship building. B2B collaborations within the traditional marketing paradigm...