Lippi, Andrea; Rossi, Simone - In: International Journal of Bank Marketing 38 (2020) 5, pp. 1195-1213
Purpose: This paper sets out to corroborate the existing literature on investors' risk tolerance and to assess how the 2008 financial crisis has affected risk tolerance among Italian investors. Design/methodology/approach: Based on a unique dataset of real-world portfolio choices made by 1,245...