Edgar, David A.; Litteljohn, David L.; Allardyce, Myrtle L. - In: International Journal of Contemporary Hospitality Management 6 (1994) 5, pp. 20-26
Short breaks are one important segment of the overall tourism market. They provide a distinct market sector with, it appears, special competitive strategies. While the growth and value of this market sector is undisputed, little attention has been paid to the strategic nature of short break...