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Liu, Fanjue
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Lee, Yu-Hao
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Virtually authentic : examining the match-up hypothesis between human vs virtual influencers and product types
Liu, Fanjue
;
Lee, Yu-Hao
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 287-299
Persistent link: https://www.econbiz.de/10014486343
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2
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
3
Hanging out with my pandemic pal : contextualizing motivations of anthropomorphizing voice assistants during covid-19
Liu, Fanjue
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 676-704
Persistent link: https://www.econbiz.de/10014287732
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