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Search: person:"Liu, Zunli"
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Consumer behaviour
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2
Advertising effects
1
Cognition
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Communication
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Environmental consciousness
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Green consumption
1
Incongruity
1
Kognition
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Kommunikation
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Language
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Social exclusion
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Soziale Ausgrenzung
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Umweltbewusstsein
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Liu, Zunli
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Chen, Jie
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Fan, Wenjian
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Wang, Jing
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Wei, Junlong
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Asia Pacific journal of marketing and logistics
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Does social exclusion lead to a decrease in green consumption? : the roles of loss of control and unwillingness to sacrifice
Wang, Jing
;
Liu, Zunli
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1288-1309
Persistent link: https://www.econbiz.de/10014285994
Saved in:
2
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
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