Zwick, Rami; Rapoport, Amnon; Lo, Alison King Chung; … - In: Marketing Science 22 (2003) 4, pp. 503-519
We study sequential search behavior in a generalized "secretary problem" in which a single object is to be selected from a set ofalternatives. Alternatives are inspected in a random order, one at a time, and only the rank order of the current alternative relative to the ones that have already...