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Search: person:"Loggerenberg, Marthinus J. C. van"
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Loggerenberg, Marthinus J. C. van
3
Enslin, Carla
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Terblanche-Smit, Marlize
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Ang, L.
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Buzeta, C.
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Hirose, M.
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Noort, Guda van
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Designing and communicating experience
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Ang, L.
;
Buzeta, C.
;
Hirose, M.
;
Loggerenberg, …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 181-200
Persistent link: https://www.econbiz.de/10014233948
Saved in:
2
Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Designing and communicating experience
,
(pp. 167-182)
.
2021
Persistent link: https://www.econbiz.de/10012648294
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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