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Financial investment
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diminishing marginal value
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dual-process theory
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product differentiation
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Langhe, Bart de
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Long, Andrew R.
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Fernbach, Philip M.
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Schley, Dan R.
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing research : JMR
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ECONIS (ZBW)
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System 1 is not scope insensitive : a new, dual-process account of subjective value
Schley, Dan R.
;
Langhe, Bart de
;
Long, Andrew R.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
4
,
pp. 566-587
Persistent link: https://www.econbiz.de/10012316044
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2
Circle of incompetence : sense of understanding as an improper guide to investment risk
Long, Andrew R.
;
Fernbach, Philip M.
;
Langhe, Bart de
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10011912726
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