Purpose – The purpose of this paper is to focus on the webnovela , a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish‐language media and informative about its past. No academic research currently exists on...

Purpose – The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish-language media and informative about its past. No academic research currently exists on this...

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...