Loubou, Patricia; Alexander, Elitsa; Kalchev, Georgi - In: Journal of Euromarketing 20 (2011) 1/2, pp. 85-101
Internet usage and commerce are growing significantly around the world, and Generation Y consumers, the first generation to grow up with the Internet, have turned into young adults. As part of this generation, university students represent a lucrative market for businesses selling a wide array...