Chuang, Howard Hao-Chun; Lu, Guanyi; Peng, Xiaosong (David) - 2018
We examine the impact of three classes of website functions (foundational, customer-centered, and value-added) upon e-retailer performance. Using secondary panel data for 2007-2009 on operating characteristics of over 600 e-retailers, our econometric analysis finds that only the value-added...