Chapter 1. Introduction: what is equity crowdfunding and how can the decision-making process of retail investors be outlined? -- Chapter 2. About entrepreneurial finance and factors affecting crowd-investor preferences -- Chapter 3. Definition and description of the analytical process: a data...

This chapter aims at analysing banking litigations according to a behavioural perspective. The purpose is to uncover the intensity of affection for distortions or cognitive biases suffered by customers and to do an impact assessment. In fact, perfect rationality during the decision-making...